Top Media Companies To Watch In Right Now

Unless your name is Coca-Cola, which sells its products in all but two countries around the globe, or you are the sprout from which nearly all technological innovation over the past decade has sprung (i.e.,�Apple), then chances are advertising is a key component to success.

The interesting tidbit that goes along with advertising is that more dollars spent does not necessarily translate into more dollars brought in. Also, it depends on what type of advertising a business is targeting as to whether or not the ad campaign is ultimately successful.

Luckily for us, research firm Advertising Age did all the hard work and compiled its annual list last year of the companies in 2011 that spent the most on advertising. Not surprisingly, 36 companies, even including the aforementioned Apple, spent in excess of $1 billion in 2011 on ads.

What I intend to do today is have a look at the top five spenders in terms of dollar volume, figure out what these companies are doing right or wrong, and determine if there are any investing lessons to be learned from the type of media or audience that these businesses are targeting.

Hot Biotech Companies To Invest In Right Now: DIRECTV(DTV)

DIRECTV provides digital television entertainment in the United States and Latin America. The company provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services in the United States. It offers various channels of digital-quality video entertainment and CD-quality audio programming directly to subscribers' homes or businesses, as well as video-on-demand services; and approximately 160 national high-definition television channels and 4 3D channels. The company also provides premium professional and collegiate sports programming, such as the NFL SUNDAY TICKET package, which allows subscribers to view the NFL games. In addition, it offers DTH digital television services in Latin America and the Caribbean, including Puerto Rico. The company provides its local and international programming under the DIRECTV and SKY brand names. As of December 31, 2010, it served approximately 19.2 million subscribers in the United States; and 8.9 million subscribers in Latin America. The company was founded in 1990 and is based in El Segundo, California.

Advisors' Opinion:

• [By Rick Munarriz]

  DIRECTV (NASDAQ: DTV  ) , the likely victor, is the country's largest satellite television provider. U-verse parent AT&T (NYSE: T  ) and Time Warner Cable (NYSE: TWC  ) are also in the running as part of larger joint bids.

• [By Rick Munarriz]

  If you're wondering who will pay to install monitors for every seat you may have missed the Wi-Fi component here. Unlike JetBlue -- which has seatback monitors delivering 36 DirecTV (NASDAQ: DTV  ) television channels and most of Sirius XM's (NASDAQ: SIRI  ) satellite radio stations, but is late to the game by just now starting to update its fleet for Wi-Fi -- Southwest won't be providing monitors. Passengers will use their Wi-Fi tablets, laptops, and smartphones to log into the Web-based service that DISH has been advertising in recent months.

Top Media Companies To Watch In Right Now: Thomson Reuters Corp(TRI)

Thomson Reuters Corporation provides intelligent information for businesses and professionals worldwide. The company allows market participants to connect, access content, and trade in a secure environment through Thomson Reuters Eikon desktop, Thomson Reuters Elektron network, content integration and management technology, content feeds and databases, and transactions infrastructure solutions that support buy- and sell-side customers to trade in foreign exchange, fixed income and derivatives, equities, exchange-traded instruments, and commodities and energy markets. It also offers information, analytics, workflow, and technology solutions to buy-side and off-trading floor customers; access to liquidity in over-the-counter markets, trade execution, and connections for market participants and financial professionals? communities; and a suite of solutions offering informed outcomes to regulated industries and law firms. In addition, the company provides critical information , decision support tools, and software and services to legal, investigation, business, and government professionals; integrated tax compliance and accounting software and services for accounting and law firms, corporations, and government professionals; intellectual property and scientific resources that enable its customers to discover, develop, and deliver innovations; and data analytics, and performance benchmarking solutions and services to healthcare sector. Further, it offers coverage of global, regional, and national news in 20 languages covering politics, business, finance, entertainment, lifestyle, technology, health, science, and sports; and engages in advertising-supported direct-to-consumer publishing activities of Reuters.com and its network of Websites, mobile applications, and electronic out-of-home displays. The company was formerly known as The Thomson Corporation and changed its name to Thomson Reuters Corporation in April 2008. The company is headquartered in New York, New York.

Advisors' Opinion:

• [By Rich Smith]

  This series, brought to you by Yahoo! Finance, looks at which upgrades and downgrades make sense, and which ones investors should act on. Today, our headlines feature an upgrade for Thomson Reuters Reuters (NYSE: TRI  ) , a new buy rating for Novavax (NASDAQ: NVAX  ) -- but for Union Pacific (NYSE: UNP  ) , a downgrade. Let's get that bad news out of the way first.

• [By Associated Press]

  Ron Brown, head of Elektron Analytics, a Thomson Reuters (NYSE: TRI  ) unit that sells news feeds that computers can read, said that the words "explosions" or "Obama" alone wouldn't have triggered selling. But add "White House," and it's a combination even the slowest computer couldn't miss.

• [By Monica Wolfe]

  Thomson Reuters (TRI)

  On Feb. 11, Thomson Reuters declared a dividend of $0.330 per share, representing 3.80% dividend yield for the company. This dividend is payable on March 17 to shareholders of the record at the close of business on Feb. 24, 2014.

• [By Jonas Elmerraji]

  It's been a solid year for Thompson Reuters (TRI); since the calendar flipped over to January, this $30 billion financial media firm has rallied more than 22%. But don't worry if you've missed out on the move -- TRI looks well-positioned for higher levels thanks to the pattern that's been setting up in shares.

  Thompson Reuters is currently forming an ascending triangle pattern, a bullish setup that's formed by horizontal resistance above shares at the $35.50 level and uptrending support to the downside. Basically, as TRI bounces in between those two technically-important price levels, it's getting squeezed closer and closer to a confirmed breakout above that $35.50 price level. When the breakout happens, it's time to be a buyer.

  TRI closed above the $35.50 level in yesterday's session, but it's a little early to call it a breakout just yet. If shares can hold above that breakout level all through today's session, then the buy signal is worth heeding.

Top Media Companies To Watch In Right Now: DISH Network Corporation(DISH)

DISH Network Corporation, through its subsidiaries, provides direct broadcast satellite (DBS) subscription television services in the United States. It offers programming that includes approximately 280 basic video channels, 60 Sirius satellite radio music channels, 30 premium movie channels, 35 regional and specialty sports channels, 2,800 local channels, 250 Latino and international channels, and 55 channels of pay-per-view content. The company also offers local HD channels in approximately 160 markets and 215 national HD channels; and receiver systems, including a small satellite dish, digital set-top receivers, and remote controls. In addition, it provides DISHOnline.com, which enables DISH Network subscribers to watch 150,000 movies, television shows, clips, and trailers; DISH Remote Access that enables subscribers to remotely manage their DVRs using compatible mobile devices, such as smartphones, tablets, and laptops through their broadband-connected receiver; and Go ogle TV that enables DISH Network subscribers to search the Internet, check email, interact with social media, and find additional online programming content while simultaneously watching television. As of March 31, 2011, the company had approximately 14.191 million customers. DISH Network provides receiver systems and programming through direct sales channels; and independent third parties, such as small satellite retailers, direct marketing groups, local and regional consumer electronics stores, nationwide retailers, and telecommunications companies. The company was founded in 1980 and is headquartered in Englewood, Colorado.

Advisors' Opinion:

• [By Dan Radovsky]

  Crest wants to wait until the battle between DISH Network (NASDAQ: DISH  ) and Japanese telecom SoftBank for Sprint "is resolved because both DISH and SoftBank suggested in public statements that ownership of Clearwire is among the primary reasons for their desire to acquire control of Sprint."

• [By WALLSTCHEATSHEET]

  Dish Network provides in-demand national and local programming to consumers across the U.S. The stock has been on a powerful move higher and is now trading near highs for the year. In the past four quarters, investors in the company have not been too pleased, as earnings and revenue figures have been declining. Relative to its peers and sector, Dish Network has been a year-to-date performance leader. Look for Dish Network to OUTPERFORM.

Top Media Companies To Watch In Right Now: Comcast Corporation(CMCSA)

Comcast Corporation, together with its subsidiaries, provides entertainment, information, and communications products and services in the United States and internationally. Its Cable Communications segment provides video, high-speed Internet, and phone services to residential and business customers. As of June 30, 2011, its cable systems served approximately 22.5 million video customers, 17.5 million high-speed Internet customers, and 9.1 million phone customers. The company?s Cable Networks segment operates cable entertainment networks, such as USA Network, Syfy, E!, Bravo, Oxygen, Style, G4, Chiller, Sleuth, and Universal HD; news and information networks, including CNBC, MSNBC, and CNBC World; cable sports networks comprising Golf Channel and VERSUS; regional sports and news networks; international entertainment, and news and information networks, such as CNBC Europe, CNBC Asia, and Universal Networks International portfolio of networks; cable television production oper ations; and digital media properties consisting primarily of brand-aligned Websites and other Websites, such as DailyCandy, Fandango, and iVillage. Its Broadcast Television segment operates the U.S. broadcast networks, NBC and Telemundo; 10 NBC and 15 Telemundo owned local television stations; broadcast television productions; and related digital media properties. The company?s Filmed Entertainment segment operates Universal Pictures, which produces, acquires, markets, and distributes filmed entertainment and stage plays worldwide in various media formats for theatrical, home entertainment, television, and other distribution platforms. Its Theme Parks segment operates Universal Studios Hollywood park and Wet ?n Wild water park, as well as licenses intellectual properties and provides services to third parties that own and operate Universal Studios Japan and Universal Studios Singapore. Comcast Corporation was founded in 1963 and is based in Philadelphia, Pennsylvania.

Advisors' Opinion:

• [By Chris Hill]

  Disney's (NYSE: DIS  ) ESPN and Twitter are expanding their partnership. ESPN will�begin posting short video clips on Twitter after they have already aired on ESPN. FOX just signed a promotional deal with Twitter to promote FOX shows as people are live tweeting. Twitter�is also in discussions with�Comcast (NASDAQ: CMCSA  ) and CBS (NYSE: CBS  ) . In this installment of MarketFoolery, our analysts talk Disney and Twitter.

• [By Roger Conrad]

  They've again, outspent the next—AT&T has outspent numbers three through 15 in the US communications market, and that three through 15 includes companies like Comcast (CMCSA), Sprint (S), T-Mobile USA (TMUS), Time Warner (TWX), so some rather large companies that have been making a lot of noise in the press, but AT&T continues to outspend them, outspend pretty much everybody except for Verizon—they're pretty much neck and neck.

• [By Anders Bylund]

  AT&T (NYSE: T  ) responded to Google Fiber's entrance in Austin with its own gigabit offering. Comcast (NASDAQ: CMCSA  ) is going door to door in rural Vermont, looking to reclaim VTel's gigabit customers with reasonable speeds and low costs.

• [By Dan Carroll]

  The movie beat out the Tom Cruise science-fiction thriller Oblivion, distributed by Comcast (NASDAQ: CMCSA  ) subsidiary Universal. Oblivion pulled in more than $17 million this weekend domestically and another $12.8 million outside the U.S. to rank second worldwide with more than $30 million in global sales. The film has now recorded more than $198 million in revenue during its cumulative run, with an estimated production budget of $120 million.

Top Media Companies To Watch In Right Now: Discovery Communications Inc(DISCA)

Discovery Communications, Inc. operates as a non fiction media and entertainment company worldwide. The company provides original and purchased programming across various distribution platforms. Its content covers science, exploration, survival, natural history, sustainability of the environment, technology, docu-series, anthropology, paleontology, history, space, archaeology, health and wellness, engineering, adventure, lifestyles, forensics, civilization, and current events. The company owns and operates nine national television networks in the United States, including Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Military Channel, Planet Green, Discovery Fit & Health, and Velocity. Discovery Communications also has interests in Oprah Winfrey Network, a pay-television network and Web site; The Hub that features original programming, game shows, and live-action series and specials; and 3net, a three-dimensional network. In addition, it o ffers network branded Web sites, and mobile and video-on-demand services; and distributes various national and pan-regional television networks. Further, the company develops and sells curriculum-based products and services to public and private K-12 schools, such as access to an online VOD service that includes curriculum-based tools, professional development services, and student assessment and publication of hardcopy curriculum-based content; and postproduction audio services to motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies, and interactive producers. As of December 31, 2011, it operated approximately 150 distribution feeds in 40 languages. The company is headquartered in Silver Spring, Maryland.

Advisors' Opinion:

• [By Tom Taulli]

  Still, BCE has a strong brand and substantial financial resources, as well as a top-notch network that reaches more than 70% of Canadians. BCE also has the advantage of owning premium content, with rights to programming for Discovery (DISCA) and Viacom’s (VIAB) MTV. Its prospects also look bright with concern to mobile, where the company has invested heavily in its payments solutions.

• [By Jonas Elmerraji]

  If the market's had a great year in 2013, Discovery Communications (DISCA) has managed to do one better. Shares of the $30 billion TV broadcaster have rallied almost 32% year-to-date, stomping the performance of the S&P 500 by a wide margin.

  Still, investors hate this stock right now. With a short interest ratio of 10.7, it would take short sellers more than two weeks of buying at current volume levels to cover their positions.

  Discovery owns a handful of international cable TV channels, including the namesake Discovery Channel, TLC, Science Channel and Animal Planet, and positions in properties such as Oprah Winfrey's OWN Network, launched in 2011. Discovery's niche positioning gives it some big benefits -- the firm's channels focus on topics such as science, technology and history, and they're able to sell more targeted advertising as a result. That's helped push the firm's net margins far above those of more conventional network broadcasters.

  Discovery's channels are only part of the story. Content is king in the broadcast business, and so Discovery's 100,000 hour video library provides the firm with an extremely valuable asset -- especially now that streaming video firms such as Amazon.com (AMZN) and Netflix (NFLX) are falling all over themselves to license content.

  DISCA has some tailwinds at its back right now, and its hefty short interest gives it the potential to pop this summer.

Top Media Companies To Watch In Right Now: Time Warner Inc.(TWX)

Time Warner Inc. operates as a media and entertainment company in the United States and internationally. It operates in three segments: Networks, Filmed Entertainment, and Publishing. The Networks segment provides domestic and international networks, premium pay and basic tier television programming services, and digital media properties, which primarily consist of brand-aligned Websites. Its premium pay television services consist of the multi-channel HBO and Cinemax premium pay television services. This segment provides programming to cable system operators, satellite service distributors, telephone companies, and other distributors; sells advertising; and licenses original programming to domestic and international television networks. The Filmed Entertainment segment produces and distributes feature films, television and other programming, and videogames; distributes home video products; and licenses rights to its feature films, television programming, and characters. T he Publishing segment publishes magazines and books; and operates various Websites, as well as engages in marketing services and direct-marketing businesses. This segment publishes magazines on style and entertainment, lifestyle, news, and sports. The company?s brands include TNT, TBS, CNN, HBO, Cinemax, Warner Bros., New Line Cinema, People, Sports Illustrated, and Time. Time Warner Inc. was founded in 1985 and is headquartered in New York, New York.

Advisors' Opinion:

• [By Tim Brugger]

  Of the 288,701 shares of Time Warner (NYSE: TWX  ) stock he either directly or indirectly owned, chairman and CEO Jeffrey Bewkes has sold 205,681, equal to 71% of his total holdings, at an average price of $59.27 per share, according to an SEC filing this week.

• [By Tim Beyers]

  If I'm right, it would be a nice win for Time Warner (NYSE: TWX  ) . HBO accounted for 16.4% of the company's revenue and 27.1% of operating income in 2013. Adding another large-scale hit should improve those figures as viewers tune in to cable and on-demand programming in increasing numbers.

• [By Tim Beyers]

  In Time Warner's (NYSE: TWX  ) pantheon of DC Comics characters, none stand so tall as Superman and Batman. But what about Wonder Woman? The Amazon princess could out-earn Man of Steel if given a real chance by Warner executives, says Fool contributor Tim Beyers in the following video.
  
  The right story would take advantage of the viewing public's fascination not only with Greek mythology but also powerful women. Look at The Hunger Games. Jennifer Lawrence's appeal as bow-wielding heroine Katniss Everdeen earned nearly $700 million at the worldwide box office for Lions Gate (NYSE: LGF  ) . Three sequels are planned, including November's Catching Fire.

• [By Will Ashworth]

  The cable network with the highest number of total viewers in 2013 was USA Network with 2.7 billion. It�� owned by NBCUniversal which in turn is owned by Comcast. In fact, the top nine cable networks are all owned by big players such as Time Warner (TWX), Twenty-First Century Fox (FOXA), Disney, Hearst and Comcast. In the 10th spot is AMC Networks (AMCX), with 1.8 billion total viewers. It�� an attractive network with shows like Mad Men and The Walking Dead keeping viewers glued to their TVs.